Marketing at Abilene Christian University-Undergraduate Online

Abilene Christian's online marketing program delivers solid mid-tier results, positioning graduates above both national and Texas medians—though well short of the state's top programs. First-year earnings of $47,524 beat the national benchmark by 6% and the Texas average by 8%, placing graduates around the 60th percentile statewide. That means this program outperforms most Texas marketing degrees, though elite options like TCU ($68,497) and UT Austin ($59,428) still command significantly higher salaries.

The debt picture is reasonable at $24,021, translating to a 0.51 debt-to-earnings ratio—roughly half a year's salary. This manageable burden matters especially given that 60% of students receive Pell grants, suggesting the program serves many first-generation and lower-income families. Earnings growth to $50,361 by year four is modest but steady, indicating stable career progression rather than explosive upside.

For families seeking a flexible online option with predictable outcomes, this program delivers middle-of-the-pack value. You're paying for convenience and accessibility rather than prestige, and the numbers reflect that positioning—good enough to justify the investment, but unlikely to unlock the higher earning potential that comes with Texas's top-ranked programs.