Marketing at Dallas Baptist University

Dallas Baptist University's marketing program manages to do something increasingly rare: it keeps debt genuinely manageable while delivering respectable earnings. At $18,500, graduates here carry less than half the typical debt load for this degree—ranking in the 95th percentile nationally for low debt. Starting at $48,313 puts them comfortably above both Texas ($43,941) and national ($44,728) medians, landing in the 60th percentile statewide.

The catch? These figures come from fewer than 30 graduates, which means a single successful entrepreneur or career changer could be skewing the numbers upward. That said, the 11% earnings growth to $53,758 by year four suggests a stable trajectory rather than statistical noise. The debt-to-earnings ratio of 0.38 means graduates owe less than five months of their first-year salary—a comfortable position that gives breathing room for housing costs or career pivots that don't work out.

For families considering private Christian colleges in Texas, this represents a middle path: notably more affordable than TCU or Baylor, with better earnings than many state options, though still trailing UT Austin. If your student values the smaller environment and faith-based mission here, the financial fundamentals work. Just recognize these numbers might shift with a larger graduate pool.