Marketing at Lamar University
Bachelor's Degree
Earnings Distribution
How Lamar University graduates compare to all programs nationally
Lamar University graduates earn $34k, placing them in the 5th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|
| Lamar University | $34,015 | $47,361 | $21,309* | — |
| Texas Christian University | $68,497 | $81,394 | $19,250* | 0.28 |
| University of Phoenix-Texas | $63,570 | $53,053 | $45,070* | 0.71 |
| The University of Texas at Austin | $59,428 | $74,178 | $19,625* | 0.33 |
| Baylor University | $57,162 | $59,964 | $21,775* | 0.38 |
| Trinity University | $55,928 | $60,350 | $23,500* | 0.42 |
| National Median | $44,728 | — | $24,267* | 0.54 |
Other Marketing Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Texas Christian University Fort Worth | $57,220 | $68,497 | $19,250 |
| University of Phoenix-Texas Dallas | — | $63,570 | $45,070 |
| The University of Texas at Austin Austin | $11,678 | $59,428 | $19,625 |
| Baylor University Waco | $54,844 | $57,162 | $21,775 |
| Trinity University San Antonio | $51,352 | $55,928 | $23,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Lamar University, approximately 44% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 18 graduates with reported earnings and 15 graduates with debt data. Small samples may not be representative.