Analysis
Saint Edward's marketing graduates earn $60,084 four years outβlanding near the state median but trailing UT Austin and several private competitors by significant margins. With starting pay around $49,632, this program ranks in the 60th percentile among Texas marketing programs, a respectable showing in a competitive state market. The 21% earnings growth over four years suggests graduates build marketable skills, though they're starting from a more modest base than peers at TCU or UT.
The financial picture works in students' favor. At $26,250 in median debtβjust slightly above the state medianβthe debt-to-earnings ratio of 0.53 means graduates owe about half their first-year salary. That's manageable territory for a marketing degree, especially given the school's 39% Pell grant population. Students aren't taking on excessive debt relative to what they can reasonably expect to earn.
For families looking at Austin marketing programs, Saint Edward's offers a middle path: less selective than UT (where admission is tougher) but delivering solid mid-career earnings without the debt burden that can sink other private schools. You're paying for access and smaller classes rather than outsized salary outcomes, but the numbers suggest graduates can service their debt comfortably while building careers in Texas's strong marketing sector.
Where Saint Edward's University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Saint Edward's University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Saint Edward's University | $49,632 | $60,084 | +21% |
| Southern Methodist University | $50,790 | $83,357 | +64% |
| Texas Christian University | $68,497 | $81,394 | +19% |
| The University of Texas at Austin | $59,428 | $74,178 | +25% |
| Texas Tech University | $49,773 | $64,758 | +30% |
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $51,384 | $49,632 | $60,084 | $26,250 | 0.53 | |
| $57,220 | $68,497 | $81,394 | $19,250 | 0.28 | |
| β | $63,570 | $53,053 | $45,070 | 0.71 | |
| $11,678 | $59,428 | $74,178 | $19,625 | 0.33 | |
| $54,844 | $57,162 | $59,964 | $21,775 | 0.38 | |
| $51,352 | $55,928 | $60,350 | $23,500 | 0.42 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Edward's University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 30 graduates with reported earnings and 31 graduates with debt data. Small samples may not be representative.