Marketing at St. Mary's University
Bachelor's Degree
Analysis
St. Mary's marketing graduates earn slightly above both the national and Texas medians—landing in the 60th percentile statewide—but the numbers tell an incomplete story given the small sample size of fewer than 30 graduates. That said, the $46,400 starting salary paired with roughly $24,000 in debt creates a manageable 0.52 debt-to-earnings ratio, meaning graduates owe about half of what they'll earn in their first year. This is a reasonable starting point for a marketing career, though it falls well short of what top Texas programs deliver (UT Austin graduates earn $59,000, TCU grads pull in nearly $69,000).
The troubling part is the stagnant earnings trajectory: graduates actually earn slightly *less* four years out than they do immediately after graduation. While this could be a data artifact from the small sample, it raises questions about whether this program positions students for career advancement. The 42% Pell grant enrollment and 89% admission rate suggest St. Mary's serves a more economically diverse student body than elite competitors, which adds important context—not every student has access to those higher-earning alternatives.
For a family comfortable with the small sample uncertainty, this program offers reasonable entry-level outcomes without crushing debt. But if your child has the academic profile for UT Austin or similar schools, the earnings premium at those institutions—$13,000+ more annually—would justify the extra effort in applications.
Where St. Mary's University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How St. Mary's University graduates compare to all programs nationally
St. Mary's University graduates earn $46k, placing them in the 58th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| St. Mary's University | $46,438 | $46,161 | $24,267 | 0.52 |
| Texas Christian University | $68,497 | $81,394 | $19,250 | 0.28 |
| University of Phoenix-Texas | $63,570 | $53,053 | $45,070 | 0.71 |
| The University of Texas at Austin | $59,428 | $74,178 | $19,625 | 0.33 |
| Baylor University | $57,162 | $59,964 | $21,775 | 0.38 |
| Trinity University | $55,928 | $60,350 | $23,500 | 0.42 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Texas Christian University Fort Worth | $57,220 | $68,497 | $19,250 |
| University of Phoenix-Texas Dallas | — | $63,570 | $45,070 |
| The University of Texas at Austin Austin | $11,678 | $59,428 | $19,625 |
| Baylor University Waco | $54,844 | $57,162 | $21,775 |
| Trinity University San Antonio | $51,352 | $55,928 | $23,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At St. Mary's University, approximately 42% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.