Analysis
Texas A&M-Corpus Christi's marketing graduates start at $37,479—about $6,500 below the median for Texas marketing programs and nearly $7,200 below the national benchmark. While this program sits right at the state median (40th percentile), that's relative to a group of 57 Texas schools where the top programs are producing significantly stronger outcomes. The gap is stark: UT Austin graduates earn $22,000 more annually, and even peer regional universities are outperforming this program by double-digit thousands. The school's 89% admission rate and lower test scores suggest it serves a different student population than these flagship competitors, but that doesn't change the market reality graduates face.
The $24,000 debt load is manageable in absolute terms—roughly two-thirds of first-year earnings—and graduates do see 15% income growth over four years. However, starting from such a low baseline means that even after several years in the field, these marketing professionals are barely reaching what their peers from stronger programs earned on day one. For a family paying out-of-state tuition or taking on significant loans, this is a difficult value proposition.
If your child is a Texas resident choosing between marketing programs in-state, understand that this particular pathway leaves them competing for entry-level jobs at a substantial disadvantage. The earnings data suggests employers value credentials from the state's flagship and private universities considerably more. Only pursue this option if it's genuinely the most affordable path to a degree.
Where Texas A & M University-Corpus Christi Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Texas A & M University-Corpus Christi graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Texas A & M University-Corpus Christi | $37,479 | $43,166 | +15% |
| Southern Methodist University | $50,790 | $83,357 | +64% |
| Texas Christian University | $68,497 | $81,394 | +19% |
| The University of Texas at Austin | $59,428 | $74,178 | +25% |
| Texas Tech University | $49,773 | $64,758 | +30% |
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,748 | $37,479 | $43,166 | $24,000 | 0.64 | |
| $57,220 | $68,497 | $81,394 | $19,250 | 0.28 | |
| — | $63,570 | $53,053 | $45,070 | 0.71 | |
| $11,678 | $59,428 | $74,178 | $19,625 | 0.33 | |
| $54,844 | $57,162 | $59,964 | $21,775 | 0.38 | |
| $51,352 | $55,928 | $60,350 | $23,500 | 0.42 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas A & M University-Corpus Christi, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 57 graduates with reported earnings and 65 graduates with debt data. Small samples may not be representative.