Analysis
The small sample size here is crucial—with under 30 graduates, a few outliers could dramatically skew these numbers. That said, the patterns are concerning enough to warrant careful consideration. While this program starts at just $32,000—landing in the bottom 5% nationally—earnings jump substantially to $50,635 by year four, suggesting graduates eventually find their footing. However, even that four-year mark trails the Texas median of $43,941 for first-year marketing grads, and sits far below what students earn at UT Austin ($59,000) or TCU ($68,000) right out of the gate.
The $27,000 debt load is manageable relative to that first-year salary, but the opportunity cost is real. Most Texas A&M-Kingsville students come from working-class backgrounds (55% receive Pell grants), and starting $12,000 below the state median means delaying major financial milestones. At the 25th percentile among Texas marketing programs, this program underperforms three-quarters of in-state alternatives. The strong earnings growth rate offers hope, but you're essentially banking on your child's ability to overcome a weak starting position in a competitive field where networking and early career momentum matter significantly. Unless there are compelling personal reasons to attend—location, family circumstances, or a specific scholarship—exploring other Texas public options would likely put your child on firmer financial ground from day one.
Where Texas A&M University-Kingsville Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Texas A&M University-Kingsville graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Texas A&M University-Kingsville | $32,084 | $50,635 | +58% |
| Southern Methodist University | $50,790 | $83,357 | +64% |
| Texas Christian University | $68,497 | $81,394 | +19% |
| The University of Texas at Austin | $59,428 | $74,178 | +25% |
| Texas Tech University | $49,773 | $64,758 | +30% |
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,892 | $32,084 | $50,635 | $27,000 | 0.84 | |
| $57,220 | $68,497 | $81,394 | $19,250 | 0.28 | |
| — | $63,570 | $53,053 | $45,070 | 0.71 | |
| $11,678 | $59,428 | $74,178 | $19,625 | 0.33 | |
| $54,844 | $57,162 | $59,964 | $21,775 | 0.38 | |
| $51,352 | $55,928 | $60,350 | $23,500 | 0.42 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas A&M University-Kingsville, approximately 55% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.