Marketing at Texas A&M University-Kingsville
Bachelor's Degree
Analysis
The small sample size here is crucial—with under 30 graduates, a few outliers could dramatically skew these numbers. That said, the patterns are concerning enough to warrant careful consideration. While this program starts at just $32,000—landing in the bottom 5% nationally—earnings jump substantially to $50,635 by year four, suggesting graduates eventually find their footing. However, even that four-year mark trails the Texas median of $43,941 for first-year marketing grads, and sits far below what students earn at UT Austin ($59,000) or TCU ($68,000) right out of the gate.
The $27,000 debt load is manageable relative to that first-year salary, but the opportunity cost is real. Most Texas A&M-Kingsville students come from working-class backgrounds (55% receive Pell grants), and starting $12,000 below the state median means delaying major financial milestones. At the 25th percentile among Texas marketing programs, this program underperforms three-quarters of in-state alternatives. The strong earnings growth rate offers hope, but you're essentially banking on your child's ability to overcome a weak starting position in a competitive field where networking and early career momentum matter significantly. Unless there are compelling personal reasons to attend—location, family circumstances, or a specific scholarship—exploring other Texas public options would likely put your child on firmer financial ground from day one.
Where Texas A&M University-Kingsville Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Texas A&M University-Kingsville graduates compare to all programs nationally
Texas A&M University-Kingsville graduates earn $32k, placing them in the 5th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Texas A&M University-Kingsville | $32,084 | $50,635 | $27,000 | 0.84 |
| Texas Christian University | $68,497 | $81,394 | $19,250 | 0.28 |
| University of Phoenix-Texas | $63,570 | $53,053 | $45,070 | 0.71 |
| The University of Texas at Austin | $59,428 | $74,178 | $19,625 | 0.33 |
| Baylor University | $57,162 | $59,964 | $21,775 | 0.38 |
| Trinity University | $55,928 | $60,350 | $23,500 | 0.42 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Texas
Compare tuition, earnings, and debt across Texas schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Texas Christian University Fort Worth | $57,220 | $68,497 | $19,250 |
| University of Phoenix-Texas Dallas | — | $63,570 | $45,070 |
| The University of Texas at Austin Austin | $11,678 | $59,428 | $19,625 |
| Baylor University Waco | $54,844 | $57,162 | $21,775 |
| Trinity University San Antonio | $51,352 | $55,928 | $23,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas A&M University-Kingsville, approximately 55% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.