Marketing at Texas A&M University-San Antonio

Texas A&M-San Antonio's marketing program graduates earn slightly above the Texas median—landing in the 60th percentile statewide—which matters for students likely comparing in-state options. At $44,082 first-year earnings versus the Texas median of $43,941, this program holds its own among 57 competitors across the state. However, the debt load of $30,724 runs considerably higher than both the state median ($22,130) and national average ($24,267), creating a debt-to-earnings ratio of 0.70 that will take intentional budgeting to manage in those early career years.

The numbers become more meaningful when you consider the institution's profile: with 51% of students receiving Pell grants, many graduates are using this degree to access middle-class earnings from more challenging starting points. The first-year salary, while modest compared to top Texas programs like TCU ($68,497) or UT Austin ($59,428), represents genuine economic mobility for first-generation college students.

The critical caveat here is sample size—fewer than 30 graduates means one exceptional outcome or struggle can skew the picture significantly. If your student is considering this program, the 60th percentile state ranking suggests competent placement outcomes, but the elevated debt means they should maximize scholarships and work-study rather than borrowing the full amount. For students already in the San Antonio area with access to A&M-SA's affordable in-state tuition, this becomes a workable path into marketing careers.