Marketing at Texas Wesleyan University

Texas Wesleyan's marketing program shows first-year earnings of $28,332—placing it in the bottom 10% of all Texas marketing programs and well below the state median of $43,941. This means graduates here earn about $15,600 less annually than the typical Texas marketing graduate, and roughly $40,000 less than peers from nearby TCU in Fort Worth. Even among the state's 57 marketing programs, this represents one of the weakest financial outcomes.

The debt load of $23,000 isn't excessive in absolute terms, sitting just above the Texas median. However, when paired with such low earnings, the 0.81 debt-to-earnings ratio creates real challenges—graduates will likely struggle more than their peers to pay down loans while covering basic living expenses in the Dallas-Fort Worth area. The limited earning power also means less flexibility for career changes or further education down the road.

The critical caveat here: this data comes from fewer than 30 graduates, so individual experiences could vary significantly. But even accounting for that uncertainty, the pattern is concerning—there's no indication that outcomes improve meaningfully over time. For a family considering this program, you'd need strong non-financial reasons to justify paying tuition when other Texas options consistently deliver double the earning power. At minimum, investigate what's driving these outcomes before committing.