Marketing at The University of Texas at Tyler

UT Tyler's marketing program delivers better-than-average starting salaries—above both state and national medians—with remarkably low debt. At $17,495, graduates carry less than half the typical burden for marketing majors in Texas, and the 0.38 debt-to-earnings ratio means most students could reasonably pay off their loans within a year of focused repayment. Among Texas marketing programs, this ranks in the 60th percentile for earnings while maintaining some of the lowest debt loads statewide.

The concerning pattern here is the earnings trajectory: median pay actually drops 8% by year four, from $46,129 to $42,597. This suggests either job turnover or limited advancement opportunities in the Tyler area, where the regional economy may constrain upward mobility compared to Dallas or Houston markets. While UT Tyler outperforms the state median initially, graduates fall behind the Texas average by their fourth year out.

For families prioritizing debt minimization and immediate employability, this program works—particularly if your child plans to stay in East Texas or work remotely. The low admission barriers (92% acceptance rate) and high Pell Grant population (38%) indicate accessibility, though the relatively modest SAT scores suggest less competitive classmates than at UT Austin or Baylor. Just understand that the salary advantage you see at graduation may not hold long-term, making that minimal debt load even more important.