Analysis
University of Houston's marketing graduates earn $46,927 in their first yearβabout $3,000 above both the Texas and national medians for marketing majors. More importantly, they're doing this with just $17,370 in debt, roughly $5,000 less than the typical Texas marketing graduate. That 0.37 debt-to-earnings ratio means graduates owe less than five months of their starting salary, which is genuinely manageable territory. With 100+ graduates in the data, these numbers are reliable.
The earnings trajectory looks solid, climbing 15% to nearly $54,000 by year four. While UH doesn't match the elite private schools like TCU ($68,497) or UT Austin ($59,428), it's punching above its weight given its 70% admission rate and accessibility to middle-income families. Ranking in the 60th percentile both nationally and statewide while maintaining substantially lower debt creates a straightforward value proposition.
For an anxious parent, this is what "good value" actually looks like: above-average outcomes without requiring above-average debt. Your child can graduate, take a reasonable entry-level marketing job, and actually pay down their loans without moving back home. If they're choosing between UH and a pricier Texas private school, that $20,000+ debt difference will matter far more than a few thousand in starting salary.
Where University of Houston Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Houston graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Houston | $46,927 | $53,847 | +15% |
| Southern Methodist University | $50,790 | $83,357 | +64% |
| Texas Christian University | $68,497 | $81,394 | +19% |
| The University of Texas at Austin | $59,428 | $74,178 | +25% |
| Texas Tech University | $49,773 | $64,758 | +30% |
Compare to Similar Programs in Texas
Marketing bachelors's programs at peer institutions in Texas (57 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,711 | $46,927 | $53,847 | $17,370 | 0.37 | |
| $57,220 | $68,497 | $81,394 | $19,250 | 0.28 | |
| β | $63,570 | $53,053 | $45,070 | 0.71 | |
| $11,678 | $59,428 | $74,178 | $19,625 | 0.33 | |
| $54,844 | $57,162 | $59,964 | $21,775 | 0.38 | |
| $51,352 | $55,928 | $60,350 | $23,500 | 0.42 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Houston, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 299 graduates with reported earnings and 256 graduates with debt data. Small samples may not be representative.